GoRV - Digital Magazine Issue #98 | Page 106

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Online searches for Fantasy Caravan have surged in recent times.

JAYCO STILL‘ MOST SEARCHED’

Jayco continued its reign as the most-searched caravan brand in Australia, increasing its market share to 27.5 per cent in the first quarter of 2025, up from 26.7 per cent at the end of last year.
These online RV search statistics are part of Retain Media’ s RV Market Brand Consideration Report, which drew on more than three million online search queries across the first quarter of this year. According to Retain Media’ s Brian Sullivan, the report demonstrated major shifts across five categories: All Brands, Australian-Made, Imported, Discontinued, and the newly-added category, RVMAP Members.
Market Direct Campers secured second place with a steady climb to 4.4 per cent, marking a 2.3 per cent relative increase from Q4 and a strong continuation of its upward trajectory since Q2 2024.
View towards the front of the Fantasy Cubby.
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